Wonderland is a small, digital creative studio tucked away on an idyllic canal in the heart of Amsterdam. Working as an in-house Copywriter for the brand, I am responsible for all the words across the site and of all the voices I’ve developed across my projects, Wonderland’s is definitely my favourite. He’s the clown at the party, the effortlessly cool guy propping up the bar at the coolest festivals, you can find him out on his boat on Summer days and sneaking into the Zoo when the sun goes down; and he knows a serious thing or two about fly design.
Alongside the website copy, I was also responsible for creating original and shareable content for the Wonderland journal and curating our weekly design newsletter. Topics ranged from analysing design tools to interviewing some of our favourite Amsterdam brands & business. Through these posts, we established ourselves as a bit of a lifestyle brand and in turn, a handful of exciting little projects and collaborations came our way.